The internet overflows with tantalizing, money-making MLM opportunities. Thousands of people sign up for more than one program, dreaming of multiple streams of income.

And certainly in 95+% of those cases, they instead wind up with multiple streams of outgo since most of these programs require some kind of purchase.

Your best chance to make good money from home in network marketing is:

1. Choose some possible MLM companies to work with.

2. Do your research on them (leadership background & experience; products; compensation plan; training; and market timing of the key products).

3. Then CHOOSE ONE company. Focus your attention there. Do what is necessary to get profitable.

4. And CHOOSE ONE really hot product from that company. Become an expert on that product. Promote yourself as a specialist in that single product.

Most people want to do business with an expert. They want to learn from an expert. People want to be associated with someone who REALLY knows what they are doing.

When I see an individual's web page listing 20 different products or companies or 40 or 60 or even just 5 my thought is, Amateur. Spread too thin. Lots of people think that way.

It's Painful, But You Have To Make a Choice

To get a customer, you must focus. In fact, focus like crazy. Choose one company and one product as your starting point. Choose a tested, proven winner, a unique product that makes you different from everybody else. Youll use that single product to introduce people to your entire MLM product line.

Your marketing message is like a spear. When you focus, you sharpen that spear, so you can drive your message home. On the other hand, as soon as you start talking about several products, youve dulled the point. Your spear may not penetrate at all.

The most successful promotion in MLM history was the "Dead Doctors Don't Lie" audiotape. That tape focused on just a single product - colloidal minerals. Two hundred fifty million copies of that tape were sold. Lots of tape listeners bought many other products ... but only after they "came on board" with the colloidal minerals. This is a model you should copy.

Once you have a happy customer, you can send them information about your entire line of products. A certain percentage will buy multiple products from you ... AFTER they are your main-product customer.

The Key Is To Get That Customer In The First Place

That's where most people fail in selling network marketing products. Its very difficult to succeed with a catalog approach, because your prospects dont get enough information to make a buying decision about any one product.

So when you focus on one company and one sterling product, you add by subtracting. You subtract the clutter of all the other messages, and you add a customer by giving them enough information on your big, incredible, life-changing product.

Once people know, like and trust YOU, you will get customers. And then you can successfully offer them other products.

So Choose ONE Product That People Love!

Talk about it. Be a specialist, an expert on ONE product that makes a huge difference in people's lives. Present one product, one huge benefit, one very focused message. That lets you put a sharp point on the message to quickly drive it into a prospects mind.

Yes, of course it means youre ignoring all the other MLM opportunities and all the other benefits of other network marketing products. For many people, thats a very painful thought. The problem is, when you dilute your message, it's impossible to get customers. You have just a brief moment to catch their interest and gain a customer. The more focused you are, the better chance you have.

So get ONE stream of income working first then you can look for others.

Richard Dennis ( Richard Dennis Networking)started in network marketing in 1977. He writes often about how to get more good leads for your MLM business.

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