To help make sure business downline is growing, there are 2 main factors that need to be addressed. Effective advertising and effective follow-up. You need to make sure the advertising you are doing is bringing you the desired results, and your are following up on the leads you do develop.

Tracking is critical in networking marketing. You must track everything you do with your business. In terms of advertising, come up with a system to know where your customers and prospects are getting their information. This will help you to focus on the advertsing that works, and cut the advertising that doesn't.

Track your results of prospecting. Keep a record on when you emailed, called, left messages, and so forth. On average it takes 6 to 8 contacts before you close on a prospect. Now closing is either a yes or a no decision. But, be sure you close with every prospect.

Also, by tracking your efforts on building your downline, you can find any weakness in your approach and work on improving it. Network marketing is a skill that is learned and built upon. It is not something you just have or don't have.

Like any other business, you have to work hard at building your network marketing business. Create a schedule and stick with. Set time aside every working day for prospecting affiliates. Make sure you use the time schedule for the assigned task. You have to take action to build your downline. Don't let yourself be "keeping busy" instead of taking action. The difference between "keeping busy" and "taking action" is simple. We keep busy checking email, checking page ranks, reading articles, and we do this to keep from "taking action." We "take action" by working on tasks that actually build our business. Prospecting people is the key part to growing our business. If we do not expand our downline, we will never realize our income potential.

Best of Luck To All

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